Northline came to us ahead of a major product launch with a brand that felt competent but forgettable. They needed a campaign platform, art direction and content system that could introduce a new chapter without abandoning the equity they had built.
We led narrative development, visual identity refinement and a multi-channel launch toolkit—film, photography, social and sales enablement—so every touchpoint told the same story with conviction.
We began with audience and category insight, then workshoped narrative territories with the Northline leadership team. Art direction, copy and production plans were built from a single platform so nothing drifted during execution.
Increase in launch-week brand recall
Lift in campaign engagement across channels
Through sharp strategy, art direction and disciplined production
"Mysia gave us a launch that finally felt like us—sharp story, strong art direction and a toolkit our teams could actually use. The campaign landed with confidence and kept performing long after launch week."
CMO — Northline Technologies